New Balance Projection Mapping

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New Balance Projection Mapping

Project type

Animation, Projection Mapping

Date

Nov 2024

Location

Toronto

Role: Project Manager, Creative Director. Creative Technologist, Animator

This is a playful nostalgic projection mapping brand activation for New Balance the purpose was create awareness and build engagement with their existing client base. I, along with a team worked together to ideate, research, and put together this interaction.

Contributors:
CJ Carayugan: Researcher, Audio Producer , Animator
Iara Amantegui Rivera : Motion Designer
Shivani Dhunna: Animator
Sashya Paudel: Projection Specialist

A hand-drawn storyboard showing different stages of projection effects on a shoe. The grid contains 12 small illustrations arranged in three rows of four squares each. Each square features a simple pink shoe outline with various colored circular projections. The illustrations demonstrate different projection concepts labeled with handwritten notes such as 'Projection focused on shoe,' 'Background projection expands,' 'Full background projection,' 'Projection particles into shoe,' 'Shoe projection changes,' and 'Different background projection aspects out of the shoe.' The sketches show the progression of how projections interact with the shoe design using purple, blue, and green circular elements.

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